Pdf: Educational resource showing above poster.
Walk to School Week is very popular with the children of our kid’s school. The teachers do a very good job of communicating the clear messages prepared by the the charity Living Streets and Travelwise. The ’60 balloons’ graphic shown above gives a very clear message and gives a direct impact of the result of driving your kids to school.
Clear communication is key to a campaign becoming successful and having the desired maximum impact. Only this way will behavioural changes be made. Walk to School Week is a good example of how intelligent, clear and focused environment campaign messages can effect change within communities across the UK.
Oops, balloons filled with CO2 shouldn’t float (note the picture above). OK, the campaign wasn’t perfect! 🙂