A mainstream animal conservation campaign by a powerhouse media organisation like the BBC is to be welcomed with open arms …. and willing credit card!
The ‘Saving Planet Earth’ campaign concentrates on some of the most endangered species and is promoted via a series of 1/2 hour slots on BBC1 at the moment. Each programme looks at the perilous state of a different animal and are fronted by a different celebrity.
Tonight’s programme was about the tiger in India where Fiona Bruce, a well known BBC news reader, went to find out what can be done with donors money to improve tiger numbers, currently and shockingly hovering around just 2000 in number! Tigers need a large forest and grass range, preferably without human villages within.
The solution is to purchase a large area of forest in southern India and to relocate people living within it. Those people can only volunteer to leave but, are incentivised with a new home in a newly constructed village that has all modern amenities. They have been happy to move and have the added bonus of getting away from the tigers who do attack sometimes.
A strong and clear campaign asking for our money.
I’ve done just that on behalf of my family. Hope you will too! 🙂