OK, we all know about recycling. In fact most of us have factored it into our routine of daily/weekly jobs. Even the concept of reusing things more and in different ways (eg. plastic bags) has caught on. It’s the reduce element of the equation that can be a little bit trickier.
We moan that supermarkets aren’t giving us the loose fruit/vege option enough any more and they say that’s because customers want their fruit and vege nicely packaged. Of course we know that supermarkets are simply ripping us off by doing this.
Out there in business land there are however some business people that are taking the issue of biodegradable packaging more seriously (eg. corn starch) and even the option of reducing a product’s packaging.
There are even workshops out there for businesses to attend. This came via my email box;
Envirowise provides support and advice to help UK businesses introduce cleaner design to their product and packaging ranges. We have found that the most effective and interesting approach to sharing design ideas is through interactive, practical workshop sessions. For this reason, Envirowise is hosting a small product design workshop on 19th July 2007 at Hilton Kensington, London, to provide legislative updates and identify opportunities for design changes.
The day will include a series of presentations in the morning with an update on both existing and future legislation, cleaner design principles for both product and packaging and WEEE products from a recyclers view. In the afternoon, a practical product design session will take place to examine delegates’ own products and to identify redesign opportunities. There will also be an XRF machine available for free testing of products for RoHS compliance.
To get the most out of the workshop, please bring at least one of your products – ideally in its packaging – which can be disassembled and analysed on the day. Envirowise has already identified £10 000s of savings for companies by redesign at other workshops around the country.
What fun! Well, I’m sure it is for product packaging designers. 🙂