Revolutions often succeed because a number of important variables come together at the same time. For the organic food movement their revolution really took off as the internet went vertical. The relationship of good, down to earth farming practices with top-end communication technologies has become a marriage made in heaven.
Of course quite a number of organic farm produce businesses have been around way before the internet was born. A good example of this is Graig Farm Organics based in Wales, UK who have been doing this for 19 years. I have to say their website needs an overhaul but, the their food choices are inspiring and some options are possibly the answer to current food supply crisis’s; e.g. farmed organic cod.
Their is nothing better than fresh, organic food. It was only sixty years ago that most food in Europe was still organic. They didn’t even use the word organic as there was no need to differentiate. The Second World War changed all that when the US came into Europe on invitation, to sort out the food crisis after WWII. The Americans suggested to the Dutch to go big. Big fields, big farm machinery and of course fertilizers and pesticides came with the package.
Well, the Americans have also given us the internet and now the natural food has been coming back! We even have a chain of organic supermarket here in London called Fresh & Wild, acquired by US conglomerate Whole Foods Market in January 2004. They subsequently opened a large-format Whole Foods Market store in the Kensington, London area.
Yes organic food is more expensive but fresh produce is often worth the price difference and sometimes the price difference is very small. I wouldn’t touch the processed ready meals as, like their cousins they’re packed full of salt and sugars! Small organic food outlets, direct from the farm via box schemes or, supermarkets like Sainsbury’s and Waitrose’s are all good.
We do need to watch the food miles though, if possible. 🙂