Posted in Africa, Agriculture, Architecture, Blogroll, Brazil, Business, Carbon footprint, Change agents, China, Climate change, Communication, Community Projects, Conservation, Education, Energy, EU, Food, Funding, Gardening, Health, Humour, Implementation, India, Media, Monitoring, Nature, Policy, Politics, Recycle, Reduce, Renewable energy, Reuse, Technology, Transport, UK, United States, Waste, Water, Youth on November 11, 2007|
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This blog is now moving over to the Environment Solutions website where we hope to build a more comprehensive information portal for solutions on the environment.
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image: innocent pleasure and guilty desires are often intertwined.
Innocent, a drinks company that does a booming business selling fresh fruit smoothies in the UK, discovered interesting things trying to measure its carbon footprint.
The founders expected to find that transporting large volumes of bananas and other tropical fruit to Britain from places like Central America would account for most of their emissions. To their surprise, the dirtiest part of smoothie-making turned out to be the individual-size plastic bottles made from petroleum products.
Richard Reed, whose company’s logo features a stylized baby face with a halo, set about cajoling bottlers to use ever-greater quantities of recycled plastic. This spring, innocent’s head of sustainability, Jessica Sansom, came through with flying colors: A 100 percent recycled bottle that lowered emissions by 28 percent during the bottle-making process and by 8.5 percent for the overall finished product.
Reed, the co-founder of innocent, said he hoped that a recommended daily allowance for carbon, similar to what routinely appears on many food labels across the world, would one day be introduced.
Who is Innocent?
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FareShare is the national charity working to relieve food poverty by providing quality food and other support services to organisations working with disadvantaged people in the community. FareShare works with over 100 food businesses to minimise food waste by providing practical solutions to help ensure that the maximum amount of ‘fit for purpose’ food is consumed wherever possible.
In 2005 2,000 tonnes of food was saved from being wasted. This food was distributed to a community food network of 300 organisations. This food contributed to over 3.3 million meals to 12,000 disadvantaged people each day in 34 cities and towns across the UK. As well as also providing 250 work and volunteers placements last year, £5 million was saved by the network of local charities, which was reinvested into the community.
Research by the Royal College of Physicians has shown that at least three in five homeless people have no daily intake of fresh fruit and vegetables. Many day centres and homeless people themselves simply cannot afford a regular supply of high quality fresh food. At the same time, due to stringent company policies, food retailers and wholesalers are throwing away huge amounts of good quality food. This waste frustrates many food suppliers, but they do not have the means to arrange and co-ordinate its distribution.
The food is either collected in refrigerated vans or delivered direct to a FareShare depot where it is sorted and distributed to hostels and day centres according to their needs.
To help by donation or by volunteerng your time click here.
Fareshare’s home page is here, with lots of very interesting information.
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